Have you figured out how much brand loyalty costs you? I can’t tell you how much it costs me but I can tell you that I started to realize that cost factor with toilet paper. I know … TP of all things!
My husband is an Angel Soft TP fan. I gave in YEARS ago and just started buying Angel Soft. It was just two of us and a big package would last a good long time. I would buy it on sale and with coupons. Harris Teeter often had buy one get one free so I would would walk out with four packages for a couple of two. That would last me until the next sale though!
Harris Teeter doesn’t seem to have that offer any more and Angel Soft coupons are like a needle in a haystack. I was happy to get it for 50 cents to a dollar off regular price since that was at least SOME savings.
Some is better than none was my rationale. I have learned though that some savings for one brand you are loyal to can keep you away from HUGE savings for another brand of the same product!
Harris Teeter recently started extra promotions for the e-VIC members. If you have a Harris Teeter near you, make sure you have your VIC card and get their emails to get these extra savings.
A few weeks ago, the offer was on Charmin TP. Well we don’t use Charmin. Then I thought, why not?! We now have four people, two of them under three, using TP and it seems to fly off the rolls (thanks to little toddler hands!) Why are we spending extra money for Angel Soft TP when we can get the extra e-VIC savings and I had a coupon that would give us an extra $1 off that package of Charmin? Since there was no good answer to that question, we got Charmin TP that week. We have since gotten more Charmin and Cottonelle TP. I do have to say my husband was disappointed that we missed the super rare Angel Soft sale at Harris Teeter that ended last week. I reminded him he got a son instead of his brand of TP so that was enough to keep him happy.
This week Charmin was once again on sale at Harris Teeter again. It wasn’t an extra e-VIC sale but I had a $1 coupon and coupons were being doubled up to $1.98 this week so that is now a $2 coupon and a $3.99 package of TP. Hard to beat that.
All of this being said, I am still unwilling to give up my Downy fabric softener and Kleenex tissues. I think those are keepers for me but I have started to try to figure out where else we can expand our brand purchasing to create more savings. If you are wanting to do the same, I have to say the best places to start are the sale ads and your coupon organizer. If you see what you can match up from the sales and your coupons to save extra money even if it isn’t the brand of shampoo or dish soap you normally use then you might be surprised at your savings!
Leave a comment to share what items you are willing or unwilling to give up your brand loyalty to create extra savings in your budget!
We are on the opposite side of the spectrum – my husband prefers Charmin toilet paper. What is it with men and their TP?!
We are brand loyal in a few things – Kraft Deli Deluxe American cheese (cannot eat cheese "food" products w/out gagging), Kraft BBQ sauce, Duke's mayo and Shout stain remover. My husband definitely has more items that he is loyal to than I do.